More B2B Marketing with Paul Dunay — Mad Marketing TV Ep 13 — The After Party
July 15th, 2012 // 6:00 pm @ iConsult
After the show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: – Marketing at a small company versus a larger company – Buyer personas and the importance of knowing your buyers – Approaches for creating engaging content – How writing a book can help generate awareness and build reputation Connect with Paul by visiting his website, pauldunay.com — MadMarketingTV is sponsored by Act-On Software Marketing Automation for the Fortune 5 Million. Visit actonsoftware.com to learn more. —
Video Rating: 5 / 5
Category : Video Marketing
GreatMarketingPlan
10 months ago
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Great interview. I agree the more we understand our buyers, the easier to create engaging content. I love his idea of interviewing actual buyers.
Staples recently interviewed top Internet buyers and discovered they hated the Staples website. By making simple changes based on the feedback, suddenly Staples’ doubled sales. So interviewing customers can be tremendously valuable.
Great video!